With a strong foundation, and decades of experience, X-Caliber Capital, a financial solutions company for market-rate multifamily and affordable housing, healthcare facilities, and hospitals, was looking to reach new clients and improve their digital footprint.
Collaborating with a developer, I led the design of their site.
The clean, simple structure, and thoughtful use of color, type, and interactivity, both retain the authority of a financial institution, while introducing a refinement and attention to detail to the information and site experience.
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