MIG plans, designs and sustains environments that support human development. With an outdated online presence that wasn't representative of the growth and personality of the organization, they were looking to update their corporate website.
I served as the lead designer in rethinking MIG's site. Through stakeholder meetings, and user research and in-house testing conducted at MIG, the updated site more holistically displays MIG's project work and serves as a home for the organization's thought leadership, knowledge and expertise.
The visual design of MIG's site implements a clean, open approach bringing MIG's projects, and the site content to the forefront.
Through a competitor analysis and stakeholder meetings MIG's expertise and thought leadership was elevated through a prominent News + Ideas module and a changing carousel.
With a database of projects that spans a wide range of work types, categorizing each project in an accessible and easy to find way became a major undertaking. Through an understanding of MIG's projects and industry term usage, meetings with stakeholders and in-house testing, three overarching categories with subcategories were determined.
As a first step in redesigning MIG's site, we prioritized the site's content based on MIG's growing expertise and mission. We also established clear audience types to ground our approach. These two steps became the basis for our redesign and ongoing discussions with stakeholders and MIG decision makers.
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