Rethink Food

The not for profit Rethink Food is rethinking our food systems by repurposing food waste to nourish those who need it most in a dignified way. Over the course of a week, I analyzed Rethink Food's business model and value proposition to better understand how they're disrupting our food systems. Through business model patterns, building empathy maps and service blueprints, and looking at related businesses, I identified opportunities for future success. The video below documents this analysis.

This project was completed during the Sustainable Business Models course during the Global Executive MS in Strategic Design and Management at Parsons School of Design. The course focused on how we can challenge traditional orthodoxies, and design viable businesses that create value for consumers and a positive impact in our communities.

Work completed at Parsons School of Design.

Below are highlights from the video featuring Rethink Food's business model canvas, an empathy map and service blueprint for one of their audiences, restaurants, and three of the business model patterns Rethink Food implements in their model.